The days of broadcast is numbered. Media of the 20th century (Radio and Television) relied on an industrial method of producing media where media was produced and cast broadly to the consumers of this media. Today’s media is enabled by the net . We live in a digital world that has given the consumer the tools to create and produce content to share this over a medium that is accessible to all. Channels that are diverse and can be either targeted or wide give the same consumer a choice of what to consume. This choice is not only content but also the flexibility of the timing of consumption and medium.
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